The former Spice Girl Victoria Beckham has found a new job: she’s been appointed creative design executive at Range Rover. The announcement was made yesterday during the 40th birthday celebrations of the Range Rover brand, at The Orangery, Kensington Palace, where Land Rover introduced its new Evoque ‘baby’ SUV.
The popstar wife of footballer David Beckham, who has her own fashion label, revealed that she has been asked to design the interior of the new Range Rover Evoque and she said she was “very excited” at the new role.
Beckham, wearing a nude asymmetric drape neck dress from her Autumn/Winter 2010 range, was among a host of celebrities invited by Land Rover and fashion magazine Vogue to Kensington Palace’s Orangery which was attended by 300 guests including Prince and Princess Michael of Kent, model Erin O’Connor and presenter Gabby Logan.
Beckham will work on a special edition of the Evoque, and called the vehicle “absolutely stunning”. She said she was looking forward to “everything” about the collaboration, and added: “I don’t know where to start. It’s an incredible opportunity I’ve been given. I’m very excited.”
On sale from summer 2011 and priced from £30,000 to around £45,000, the Evoque will be the ‘greenest’ Range Rover so far produced with CO2 emissions of below 130g/km. It will be built at the firm’s Halewood plant on Merseyside and will create around 1,000 jobs new jobs.
The new car will be available in four-wheel and two-wheel drive versions and will make its official public debut at the Paris Motor Show at the end of September.
Speaking at Range Rover’s 40th anniversary event, Victoria Beckham said: “This is a very exciting collaboration. The classic British heritage of Range Rover and the effortless style, quality and beauty is something I truly admire and also what I hope to achieve with my own brand. I am honoured to take on this role and be part of the creative team.”
Alexandra Shulman, the editor of Vogue, said she had been responsible for introducing the singer-turned fashion designer to the car company. She said: “I’m very pleased that I made the introduction. I thought of her because she has a British fashion company, so this is a new brand merging with an old brand.”
Land Rover managing director Phil Popham said: “It was important to give the car a name that was instantly recognisable through language and cultural boundaries throughout the world. We wanted to create a new name which was innovative and different. A name which implies exclusivity and arouses emotions. It is cosmopolitan and cross-continental, sophisticated and matches the car’s urban elegance.”
Gerry McGovern, Land Rover and Range Rover Design Director, and the man responsible for hiring Beckham, commented: “Victoria Beckham is a talented British fashion designer and is extremely knowledgeable about great design and trends. Victoria understands luxury products – she is a Range Rover fan and has been a Range Rover owner for many years.”
“Her fashion business is now in its third year and her designs are loved by critics and bought by many of the most stylish women in the world. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience,” he added.
The JaguarLandRover company is now owned by giant Indian conglomerate TATA after being bought by previous owners Ford for more than £1billion. The new ‘baby’ Range Rover is based on the earlier ‘LRX’ prototype and being built with the help of a £27 million taxpayer grant.