When leading Britain’s foremost contemporary artist – Damien Hirst – is using the car as a canvas, you can guarantee that the work from a man who commands millions will be worth much more than the cost of the vehicle itself. Close to 700 VIP guests from around the world converged on the private home of Sir Elton in Windsor, UK, to support his largest annual fundraiser for his AIDS Foundation.
And so it proved when the new A1 Art Car, donated by Audi and painted by Hirst, went under the hammer for charity at Sir Elton John’s annual White Tie and Tiara Ball at his home on Thursday, eventually being sold for £350,000 or $525,000 during the auction. It was sold along with a 6ft diameter ‘spin’ painting which he made at the same time. More conventional versions of the A1 in a normal factory finish go on sale in Britain in November, from £13,145 to £18,280.
“This is one of the most exciting auction items we’ve ever had for the Ball, ” Sir Elton said. Audi UK director Jeremy Hicks added: “We are enormously proud to support Sir Elton John’s remarkable fundraising ball for the eighth year in succession with the donation of a priceless and unrepeatable work of art for auction.”
The Elton John AIDS Foundation manages over £14 million in programmes across 15 countries supporting thousands of men, women and children with life saving medication, as well as information, nutrition, education, shelter and support. [Elton John AIDS Foundation via Auto Blog and Daily Mail (UK)]