Eizo X-Ray Pin-Up 2010 Calendar

Although we’re already half-way through 2010, but if you’re still in need of an unordinary calendar, this one is definitely for you.

Although we’re already half-way through 2010, but if you’re still in need of an unordinary calendar, this one is definitely for you. Medical imaging firm EIZO wanted to come up with a catchy giveaway that highlighted their expertise in “high-precision displays for the examination and diagnosis of radiographs.”

The result, dreamt up by German ad firm Butter: a pin-up calendar in which women, truly, truly bear all. As the promotion concept puts it, “Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.” [Butter via AdvertoLog and High Snobiety]

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