In order to make it easier for fans to follow news and updates about specific teams and matches during the FIFA World Cup 2010, Twitter has just launched a brand new mini-site. The new portal is smartly designed, displaying upcoming matches, the most interesting tweets and Twitter staff picks for relevant users to follow.
“Using live widgets, real-time search, and Top Tweets (updates that are currently catching the attention of many Twitter users) we’ve put together a special site to capture the spirit of the World Cup and it’s already pulsing with activity”, announced Biz Stone, co-founder of Twitter.
Twitter filters the tweets using hashtags like #fifa and to identify supporters of a particular country twitter is relying on a country’s three-letter abbreviation ike #arg, #bra, #eng, #esp, #fra, #ger and #ita. This works well for matches that are taking place right now, but it can be problematic with future matches because of hashtag spammers.
While there are a lot of other ways to follow the 2010 World Cup on Twitter, Twitter’s official 2010 World Cup Page shows off an elegant, easy-to-use option. [Twitter 2010 World Cup via Twitter’s Blog and Mashable]