With its June 2010 issue, feating Kim Kardashian, Shape, continues to be one of those pseudo-fitness magazines that claims to be all about “women’s health” but, in actuality, is all about weight loss.
And this cover is especially frustrating because Kim Kardashian is posed in the same bikini as all the other Shape cover girls, with the quote: “I’ll never be one of those skinny girls!”
Did I not mention that Kim Kardashian is talking about her boobs. No? Sorry.
“I remember crying in the bathtub,” she told [Shape magazine for the June issue]. “I took a washcloth, made it hot, put it over my chest and prayed, ‘Please don’t let them grow any bigger. They’re embarrassing me.’ I was the first girl in my class to wear a bra.”
Flashed under her name, as if we’re supposed to find this admission believable and heroic as it sits next to an airbrushed picture of, a “skinny girl” who is currently a spokeswoman for the Kardashian QuickTrim diet pill system, a program she claims, in commercials for the brand, will help you “create the body you deserve.” And by “create the body you deserve,” of course, she means “will help you lose weight and look super hot in a bikini.”
In putting Kardashian, a spokesperson for a diet pill/quick cleanse program on the cover, Shape is celebrating that kind of diet mentality: whatever it takes to look good in that bikini, ladies, regardless of the potential health hazards and overall fucked up and potentially dangerous means of attaining weight loss via supplements and cleanses.
In celebrating and promoting Kardashian’s statement that she’ll “never be one of those skinny girls,” even though she very clearly already is, the magazine is essentially telling its audience that Kardashian doesn’t represent thinness, which is ridiculous.
You can’t be the spokesmodel for embracing one’s curves on the cover of a “health” magazine and a representative of losing those very curves in a national diet pill campaign. But then again, it’s Shape, singular. Expecting that magazine to embrace or promote anything but the standard Hollywood ideal is probably asking too much.