We have no idea how the mind of Japanese people works, because they come up with some bizarre stuff, like this Triumph’s Newest Novelty Bra.
Triumph, Japan makers of other gimmick bras including one that comes with a sushi set and another that comes with solar panels, said it came up with the “rice bra” because of the growing popularity of farming among city dwellers in Japan, the Daily Telegraph reports.
Growing concerns over food safety and the environment, and the ideal of a laid-back rural lifestyle, are attracting more urbanites to agriculture, once the mainstay of Japan’s economy. Rice is also the nation’s staple food.
“Over the last year, young Japanese women have taken a tremendous interest in agriculture. We wanted other women to experience farming as well,” Triumph spokeswoman Yoshiko Masuda told Reuters at a Wednesday event.”
“Home kits that allow people to grow their own rice are very popular online. We thought that it would be fun if a bra could give people the same experience,” said Mr Masuda. The bra, made of recyclable plastic, can be tied together to create pots that also double as the cups.
These are then filled with soil, and rice seedlings, that are watered through a hose that also doubles as a belt that goes around the wearer’s waist. “The bra fits much better than it looks. Wearing it puts me in such a fun mood,” said model Reiko Aoyama in the lingerie.
However, like other Triumph concept bras, the rice bra will not go on sale, with the company saying it was another way to generate interest in its brand. [via Daily Telegraph (UK)]