Before the dust has settled, so to speak, swiss luxury watch-maker Romain Jerome introduces the Eyjafjallajökull DNA watch, a unique-piece memento of the eruption that tortured air travelers and newsreaders the world over.
The watch-maker is renowned for creating unique timepieces that celebrate momentous occasions in our history, such as the sinking of the Titanic or the arrival of Man on the Moon. And the latest their creation has been designed the capture the raw power and emotion elicited by the erupting volcano.
Like the other pieces in the DNA series the Eyjafjallajökull DNA watch incorporates an element of the event it is celebrating in its design. Just as the Moondust-DNA featured actual dust from the moon on the dial, so too does the Eyjafjallajökull feature actual ash and rock from the volcano as confirmed by the certificate of authenticity it comes with.
But the most important part of the Eyjafjallajökull DNA watch is the design of the dial. It actually gives the appearance that hot lava is bubbling just below the surface, ready to unleash its full force at any second, destroying anything in its path. It “conveys memories of fire and lava, swept over by powerful images of dust and winds, and testifies to primeval energies as well as human vulnerability,” according to Romain Jerome.
No pricing has been advised on this one of a kind piece but expect to pay much, assuming you’ll even get the chance to contemplate it before its snapped up by a collector.
Although, the Eyjafjallajökull DNA watch is beautiful and really well designed, it’s almost a replica of their Moondust DNA watch. For a company with such a reputation for creating only unique timepieces, this is really dissapointing.
The only difference being on the face the Moondust has more craters. Creating the timepiece from actual ash and rock from the volcano is cool and innovative, but copying, almost exactly one of their previous designs is not exactly what watch collectors wait from this brand. [Romain Jerome via BornRich]