Mystery Solved: Why Time Stands Still At 9:42 On iPhone

You have already noticed that the time 9:42 is apparently significant, at least, in the world of the Apple iPhone. The most observant of iPhone fanatics took notice recently that the iPhone, in each of Apple’s iPhone commercials, displayed the time 9:42 – always 9:42.

Why in the name of Steve Jobs does every picture of every iPhone in every Apple ad show the time as 9:42?! Photo: iPhoneFaq.org

You have already noticed that the time 9:42 is apparently significant, at least, in the world of the Apple iPhone. The most observant of iPhone fanatics took notice recently that the iPhone, in each of Apple’s iPhone commercials, displayed the time 9:42 – always 9:42.

The company has never explained, so surely it must be a riddle. And now the iPad shows 9:41? And now the truth is finally out — a software developer spotted a company VP at an Apple store and just asked — and it’s really quite boring, reports NetworkWorld. It’s a guess at what time the product will be officially rolled out.

“We design the (product launch) keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly,” he said.

“So you add a couple of minutes? “Yeah! And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are – the secret of the magic time.” [via NetworkWorld; image via iPhoneFaq]

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