Another interesting artistic collaboration has evolved around the Nike Mercurial Vapor Superfly II soccer boot. This time the sportswear giant commissioned photographer Sølve Sundsbø.
Even without using a model, post-production master fashion photographer, Sølve Sundsbø, captures that exhilaration of freedom from the certainty of traction athletes get from the new Nike Mercurial Vapor Superfly II soccer cleats.
Just launched earlier this year in conjunction for the upcoming 2010 FIFA World Cup, the Nike Mercurial Vapor Superfly II is a highly technical soccer cleat with an advanced adaptive traction system. To fully and artistically depict the groundbreaking technology and extensive craftsmanship used in Nike Mercurial Vapor Superfly II, Nike has enlisted the help of Sølve Sundsbø to create images of the cleats, according to FreshnessMag.
Known for his unique image manipulation, Sølve’s shoot encapsulates a kinetic look, highlighting the groundbreaking and ground sensing design of the boot’s innovative adaptive traction studs. With his trademark clarity and post-production digital flair, Sølve plays on the extensive craftsmanship that lies within the Mercurial boot.
Sølve Sundsbø said: “The great amount of research that has gone into this shoe is not necessarily immediately visible. That’s why I wanted to visualise its technological and scientific aspects first.”