Athletic Propulsion Labs is the newest entrant to the athletic footwear industry and they come with a special pitch: ‘The first performance basketball shoe designed to instantly increase a player’s vertical leap‘.
It’s in the top-secret Load ‘N Launch technology, which, Ryan Goldston tells CounterKicks, compresses as the player puts weight on the front of the foot as he prepares to jump, then expands to add to the explosive jump itself.
Led by 23-year-old twin brothers Adam and Ryan Goldston and backed by decades worth of sneaker industry insiders, the pair have set out to establish Athletic Propulsion Labs as the ultra high-end performance wing of the footwear world.
Sounds great, but if, as Athletic Propulsion Labs’ motto goes, you aim to “stop dreaming, jump higher,” a pair’s going to run you $300. “When we designed the shoes, it wasn’t designed with a specific price in mind,” adds Goldston, informed by their father’s work at Reebok. “We wanted to create something that really was revolutionary, so we didn’t want to reverse engineer anything.”
They are without doubt a great looking basketball shoes. The design is very stylish. We also like the colour scheme, but that is where the compliments must end.
These shoes, look great, but they also cost $300. If they add a few inches to your vertical then maybe the $300 will be worth it. However, we would be surprised if they added even a single inch to your jumping ability.
The reason that these shoes won’t change your jumping ability even a little bit is that unless they literally have some type of mechanism in them that allows you to significantly more effectively transfer force to the ground, you will not be able to jump higher.
And at $300 we won’t be buying a pair to test unless they come with a full 100% money back guarantee, which, of course, they won’t. These shoes remind us of the saying ‘if it sounds too good to be true, it usually isn’t”.
If you want to invest some money into increasing your vertical jump, maybe you need to buy some weights and a squat rack, or better still, for $49 bucks, one of the training aids. [APLbasketball via CounterKicks]