Packaging As Art: The Mixed Emotions Cocktail Bottles [Gallery]

The new concept by José Luis García Eguiguren is all about selling a mix of emotions and vodka. The bottles of a weird shape render the whole range of human feelings such as love, sadness, happiness, fear and anger through colours — red, blue, yellow, black and green correspondingly.

  • Photo: Jose Luis Garcia EguigurenPhoto: Jose Luis Garcia Eguiguren
  • Photo: Jose Luis Garcia EguigurenPhoto: Jose Luis Garcia Eguiguren
  • Photo: Jose Luis Garcia EguigurenPhoto: Jose Luis Garcia Eguiguren
  • Photo: Jose Luis Garcia EguigurenPhoto: Jose Luis Garcia Eguiguren
  • Photo: Jose Luis Garcia EguigurenPhoto: Jose Luis Garcia Eguiguren

The new concept by José Luis García Eguiguren – a student studying at Elisava Escola superior de disseny in Barcelona, Spain – is all about selling a mix of emotions and vodka. The bottles of a weird shape render the whole range of human feelings such as love, sadness, happiness, fear and anger through colours — red, blue, yellow, black and green correspondingly.

“The idea of this project is to sell emotions through a product. I selected a mix between a concoction and vodka. The concoction is a fruit blend that contains emotions such as love, sadness, happiness, fear and anger. The Mixed Emotions cocktail evokes an emotion and changes your attitude according to your preference, ” he said.

“The spiral structure forms two straws that invite the consumer to visualize how the liquids combine as they drink. Two tiny mecanisms outline the straws to bottom of the container, allowing air to enter and hence permitting the customer to absorb the liquid. The cap provides an air-tight seal, thus enclosing all openings.”

“While the front panel invites the consumer to drink, the back panel depicts phrases to illustrate the type of experience the customer will encounter. Because of its design, the consumers can dance, jump, go wild or do whatever they please without worrying about spilling their drink or breaking the bottle.”

Check more images from the gallery below after the jump. [José Luis García Eguiguren via PackagingOfTheWorld and PopSop]

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