Here’s a 100% eco-friendly next generation Coke Packaging Concept by industrial design student Andrew Kim. His concept is smart and ergonomic, green and 100% plant based. And it’s much more stackable.
The cap is 25% slimmer than the current 20oz bottle, and 27% more efficient because of its drastically reduced footprint. We didn’t know that the current PET bottle is it’s 100% recyclable, but that only about 50% of the bottles distributed get recycled.
The bottle you see here is more collapsable than the current one though, encouraging more recycling due to ease in transport. The bottle collapses 66% smaller than its original size. You’re much more likely to hold on to a bottle for later recycling if you can carry it in your pocket.