Sex Toy Start-Up Seduces Hot Tech Investors

The names of the San Francisco-based company’s most recent investors were not included in the documents filed with the Securities and Exchange Commission (SEC), but it had previously raised early-stage funds from some distinguished Silicon Valley tech investors.

The ''Form 6'' vibrator manufactured by San Francisco, California sex toy startup JimmyJane is seen in this undated handout photo. Credit: Reuters / handout / JimmyJane.com

The names of the San Francisco-based company’s most recent investors were not included in the documents filed with the Securities and Exchange Commission (SEC), but it had previously raised early-stage funds from some distinguished Silicon Valley tech investors.

The JimmyJane company has lured a total of $8.3 million in investment cash, according to Reuters’ report.

“I can’t even tell you what a challenge it was to get people to understand what we were doing when I only had a few sketches,” said company founder Ethan Imboden, who has studied engineering and genetics.

According to recent surveys, nearly 45% of Americans use sex toys. “There is a big brand vacuum and nowhere is brand more relevant than here,” Imboden said in a previous interview.

One big fan is Desperate Housewives actress Teri Hatcher, who’s desperate no longer. “You have great forward-thinking products. Any time you want to send anything, I would love it,” she wrote Imboden.

Here’s an excerpt from the press release, “FORM 6 has been embraced as the gold standard by the sexual wellbeing market, where it is the product of choice for leading retailers and sex columnists. It has also been a crossover hit, performing as the best-selling premium handheld vibrating massager in top retailers for therapeutic massagers in the US, tripling their sales expectations.

The new Jimmy Jane Form 6 Massager is now completely waterproof, completely re-engineered with super subtle protruding buttons making the massager completely seamless/handle-less, and the gorgeous carrying case also acts as its storage/travel case and charger all in one.

The original Form 6 picked up an IDEA award from BusinessWeed and the Industrial Designers Society of America. [JimmyJane via Reuters]

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