According to new data released by online analytics service Hitwise, Facebook has surpassed Google in the U.S. in terms of popularity for the week between March 7 and March 13. Hitwise says that Facebook accounted for 7.07% of all U.S. visits, over Google’s 7.03 (see the graphic below). This made the Facebook the most visited in the U.S. during that time.
Yahoo Mail and Yahoo took third and fourth places with 3.8% and 3.67% respectively. It’s unknown why Yahoo Mail and Yahoo were not put together as one service, which would have actually taken first place if they were combined. YouTube took fifth place with 2.14%.
The February 2010 data from comScore puts Google as the number one site with 81% of the U.S. population. Facebook stays behind Google, Yahoo, and Microsoft sites with only 53%. Facebook previously reached the number one spot on Christmas Day 2009.
While it’s just a week-long sample, it’s a pretty impressive feat when you think of how many different searches people are running every day from Google. As a social networking site, Facebook is a little more limited in terms of utility, but the data shows that social networking is stronger than ever on today’s Web.