Microsoft had a great opportunity to offer consumers a different experience from the Apple iPhone, continuing with the open policy of WinMo phones, while encouraging expanding app development. Instead of it, Microsoft confirmed yesterday that the only official way to get apps on a Windows Phone 7 Series device will be to download them from the Windows Phone Marketplace, according to Engadget.
Microsoft promised that it will do its best to avoid Apple-like issues by making the approval process reliable and transparent with Microsoft executives meeting regularly to look at questionable apps and revise policies. But it could have avoided those issues much more effectively by not implementing the changes in the first place.
Microsoft’s Todd Biggs said that the company will be publishing comprehensive policies and guidelines in May. [via Engadget]