Everyone from Gwen Stefani to Jessica Alba, Kanye West to Rihanna all own a few pair of Super Sunglasses. And Super has just released their latest Spring-Summer 2010 collection.
In their new collection they decided to embrace the essentialism and minimalism of objects and their functionality: a return to a classical and more elegant point of view, which had been overshadowed in these past few years, especially from the younger consumers. The new SS10 RetroSuperFuture collection was conceived and designed with three basic key points in mind: simplicity, research and understated elegance.
Another additional feature on some of the Super’s new silhouettes of this season is weight with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass. This collection is characterized by brand’s “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing their logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.