Segmentus Clock by Art Lebedev Studio

Here’s a new clock by the Art Lebedev Studio, the firm that always seems to be able to put a different and compelling spin on the mundane.

Here’s a new clock by the Art Lebedev Studio, the firm that always seems to be able to put a different and compelling spin on the mundane. The creator of the Optimus Maximus keyboard has revealed his design firm’s latest stroke of genius, the Segmentus Clock. The Segmentus Clock puts old-school analog clock hands into the slightly-less-old-school segmented digital clock format. The face of the clock features a translucent cover, exposing the mechanics behind the numbers as they rotate throughout the day. The clock must be seen to be believed, check out the video at the Lebedev’s official website or some pictures from the gallery below. [ArtLebedev via Notcot]

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