Twitter Plans Search Ads Like Google’s Ones

Twitter’s co-founders has got a new plan to make money from their superpopular microblogging social system Twitter — copying Google’s Search Ads.

Twitter co-founders Evan Williams and Biz Stone Speak. Photo: Asa Mathat/All Things D

Twitter’s co-founders has got a new plan to make money from their superpopular microblogging social system Twitter — copying Google’s Search Ads.

The idea of copying Google’s Search Ads is that Twitter will let advertisers sign up to have their ads show up as tiny 140-word posts when users search through Twitter or through other search engines that use its API, according to AllThingsD’s report.

note: Google makes about 60 percents of its money from these kinds of contextual ads placed next to search results.

Peter Kafka from AllThingsD said: “A search for, say, “laptop,” may generate an ad for Dell. The ads will only show up in search results, which means users who don’t search for something won’t see them in their regular Twitterstreams. The services will have the option of displaying the ads, and Twitter will share revenue with those that do.”

Such ads won’t really interfere with the current reading and publishing of the system, and allows the company time to tune its algorithms. [via AllThingsD]

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