Swiss luxury watchmaker TechnoMarine will unveil its new Cruise Sport Collection for global retailers and press at BaselWorld 2010 which runs March 18-25 in Basel, Switzerland.
Cruise has been the iconic pillar of the TechnoMarine brand since it entered the scene in 1997. The fun and flirty designs were the first ever to mix diamonds with plastic. It was a revolutionary concept, especially within the traditional world of Swiss watchmaking.
The new TechnoMarine is surprising, streamlined and sophisticated.The dive watch’s silhouette is straightforward, absent of excessive embellishments. The silicone strap – softer and more flexible than gel-plastic versions used in years past — is all clean lines and minimalist style. Water resistant up to 200m, the Cruise Sport is available in a chronograph or three-hand style.
Cruise Sport’s black form is punctuated by subtle pops of color along the bezel, minute hand and tachymeter. Carefully selected shades of white, blue, fuchsia, green and orange maintain the brand’s attitude, while accommodating a desire to wear the watch regardless of climate or season. The re-designed bezel takes a smoother, less frenetic form, while the re-envisioned dial, rendered in 3D, has new depth and added impact. [TechnoMarine via EliteTraveler]