According to TechCrunch, Amazon has officially passed the 3 million mark in terms of Kindles sold. The blog cites a source close to Amazon who provided the figure. The company made the milestone last month amidst holiday traffic.
The number comes as a surprise to the e-book industry since analysts were expecting Amazon to hit 2.5 million Kindles sold in December 2010. So either this new number is off or Amazon enjoyed a very successful 2009.
Strong Kindle sales are good news for Amazon who will be facing stiffened competition this year. The Apple iPad is expected to cut into sales, especially after Apple revealed a starting price of $499–about half of what many in the industry were expecting it to be. In any case, today the Amazon Kindle is the dominating force in the e-reader market. [via TechCrunch]