E-reading capabilities were expected to be a primary focus of the Apple tablet, and now after that the Apple iPad has been unveiled, Apple has launched its own bookstore called iBookstore.
Book pricing has been set similarly to what’s offered on Amazon.com’s Kindle platform — the first book shown at Apple’s event was priced $14.99, a Ted Kennedy book (available on Kindle for $14.78).
Once you’ve downloaded a book, it’ll go on your virtual bookshelf where you can tap it open and read at any time. The book pages are viewed in an off-white screen and you can turn pages with a simple tap of the screen.
Apple announced partnerships with five different publishers: Penguin, HarperCollins, Simon & Schuster, Macmillan, and Hachett. It will use the ePub format. The iPad will enable publishers to embed interactive media into their publications, including audio and video.
The New York Times also developed an app for the iPad, which it presented at the event today. It showed off an interactive version of the paper with video embedded into articles. [via CrunchGear]