Bill Gates joined Twitter with calculated intentions. After he broke 100,000 Twitter’s followers line in eight hours (now he has more than 250,000 Twitter fans, see @BillGates), the Microsoft founder used his now-popular account to announce a new website: The Gates Notes.
The new website offers a collection of Gates-related information with blog-like sections documenting everything from his travels to what he’s reading and thinking about. There’s even a “Curious Classroom” section serving to house Gates’s responses to students, and an “Infrequently Asked Questions” page to address reader questions.
On your first visit, you’re greeted with a letter from Mr. Gates explaining that he regularly takes notes about his work with the Bill and Melinda Gates Foundation. He’s decided to share those notes online “in the hope of getting more people thinking and learning about the issues I think are interesting and important.”
Gates has captured the attention of more than 250,000 Twitter users, so, we think that he will use the platform to share fresh content with his followers and quickly gain an audience for this new online project.