Cristiano Ronaldo, the football player of Real Madrid has replaced David Beckham as the face Emporio Armani 2010. Ronaldo appears to have embraced his new modelling career with gusto, striking a series of moody poses and showing off his six-pack by doing 3,000 sit-ups a day.
Giorgio Armani was full of praise for the “sexy” sportsman. He said: “Cristiano is a great-looking young man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting and a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting, and, yes, sexy attitude.”
In the ad for Armani Jeans, also in moody black and white, Ronaldo can barely keep the jeans on. He said: “Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together – they are certainly striking and are full of attitude and a spirit I can relate to.”