Cristiano Ronaldo for Emporio Armani 2010

Cristiano Ronaldo, the football player of Real Madrid has replaced David Beckham as the face of the Italian superbrand – Emporio Armani 2010.

Cristiano Ronaldo, the football player of Real Madrid has replaced David Beckham as the face Emporio Armani 2010. Ronaldo appears to have embraced his new modelling career with gusto, striking a series of moody poses and showing off his six-pack by doing 3,000 sit-ups a day.

Giorgio Armani was full of praise for the “sexy” sportsman. He said: “Cristiano is a great-looking young man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting and a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting, and, yes, sexy attitude.”

In the ad for Armani Jeans, also in moody black and white, Ronaldo can barely keep the jeans on. He said: “Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together – they are certainly striking and are full of attitude and a spirit I can relate to.”

Ronaldo joins Megan Fox, the Transformers actress, unveiled this week as the female face of Emporio Armani 2010. [via TelegraphUK and StyleList]

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