Yahoo’s share has sharply declined, putting it in danger of losing its relevance in a market increasingly dominated by Big G. Yahoo’s search market share in November 2009 fell to 17.5% from 18% in October, according to a monthly comScore report. It’s the lowest share ever recorded for Yahoo.
Cannibalizing Yahoo’s market share is Microsoft, whose new Bing search site gained 0.4 points of the search market to 10.3% in November. That was the first time Microsoft owned more than 10% of the market since September 2007.
Despite that good news, it’s really a mixed blessing of sorts for Microsoft, which entered into a search deal with Yahoo that is expected to start in the next several months. When the deal was announced in July, analysts largely praised the marriage, since the companies held a combined 28% of the market – close to the 30% that experts say is needed to convince advertisers that a company is a relevant competitor in a marketplace. [via CNNMoney]