You have already known that Apple had purchased Lala and now the tech world is abuzz with just what that is. According to Wall Street Journal the $85 million deal will be used to help Apple to go cloud, letting customers experience iTunes music through streaming rather than solely by downloading it onto their computers. This is in line with what many were expecting when news of the deal broke earlier this week.
In addition to allow greater access to iTunes music for consumers, the restructuring of iTunes into a browser-based service will help Apple to integrate iTunes into Internet searches, social media and etc. While there are not many details it’s expected to see big changes coming to iTunes in 2010. Apple has had no official comment on its Lala plans, and has stuck to a simple, nonchalant statement that it buys companies “from time to time” but sure lends to the picture of a big corporation taking over the market one little piece at a time. [via Electronista]