Hasselblad have launched the new H4D medium format camera series, featuring revolutionary True Focus technology. The H4D-60 will feature True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. “This technology takes AF to an entirely new level, correcting for the vertical and horizontal focus-shift that results from the rotation of the camera around an axis close to camera,” says Christian Poulsen, CEO of Hasselblad. Two models have been unveiled, the 60 megapixel H4D-60 and the 50 megapixel H4D-50. The Hasselblad H4D-60 will be available in November 2009 at a price of 28,995 €. The Hasselblad H4D-50 will replace the H3DII-50 and will be available in in Q1, 2010 at a price of 19,995 €. Check Hasselblad Press Release for nore details. [Hasselblad via PhotographyBlog]
