Self-Serve Ads Work Well for Facebook

After some steps, Zuckerberg and co. have found some winning formulas. Reports on Facebook’s newly announced profitability have focused on a fixed deal with Microsoft that generates a large part of their income.

Self-Serve Ads Work Well for FacebookAfter some steps, Zuckerberg and co. have found some winning formulas. Reports on Facebook’s newly announced profitability have focused on a fixed deal with Microsoft that generates a large part of their income. But the site’s homegrown revenue sources – self-serve advertising and virtual gifts – shouldn’t be discounted, writes Bobbie Johnson, Guardian UK. The personal information on Facebook pages allows for marketers to target users with greater precision than search advertising.

And Facebook’s community can play both roles in the advertising equation — individuals can also buy ads on the site to direct you to profiles and groups for their products or causes. Lastly, don’t count out virtual gifts, as they can support habit forming online games. After all Johnson writes, “nobody ever thought ringtones could be so profitable.” [via Guardian UK]

Share this article

We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Coinspeaker Ltd.