Google has a web service, called the Google Ad Manager. It’s a simple (and free) web service that helps you manage banner ads. It also comes with a pretty complete inventory report module. Ad Manager integrates with Google AdSense, therefore webmasters have the ability to serve AdSense ads if there’s no banner for any particular slot.
Here’s a closer look into the advantages of Google Ad Manager:
- Ad Targeting ability. You control who get to see the ads. Let it be geographical, browser or language specific.
- Efficient ad serving. No script installation is required. Everything (including the creatives) are hosted with Google. Not only it saves you space and bandwidths, you can also be rest-assured that banners will be delivered quickly.
- Multi-user supported. You can assign multiple salespersons to handle the sales part, and have everything documented/recorded nicely inside Google Ad Manager.
- Simple User Interface. And like any other Google web services, Ad Manager has simple and easy to understand interface.
If you want to know more advantages see the official google source.
If you are convinced that Google Ad Manager is potentially helpful in managing advertisements for your website, you need to take a closer look at guide which helps you to setup it right & quickly. [Google Ad Manager via HongKiat]
