Learning the ins and outs of internet marketing is one thing but becoming a successful niche marketer is quite another, it takes a certain skill to pin point those untapped micro niches that are just waiting to be exploited.
Many people will approach this the opposite way that it should be , first they will find a product that they feel will sell well then they will try to find the right people to sell it to, however, that is not the way to do it , it should be approached the opposite way. Any seasoned niche marketer will tell you that you first need to find the starving market and then sell them what they want, if you can’t find the product or service they want then don’t waste any more time and simply move on.
There are several resources you can use to find these starving markets, like Yahoo Answers or Google Groups but my favorite method of all is to visit forums and look through the various posts, you will be surprised at how many niche ideas you will come up with in a very quickly then you check out the various affiliate networks such as Commission Junction, Linkshare, Pepperjam or Clickbank and and check out their various merchants for related product to market.
There are also some very sophisticated keyword tools on the market that will do much of the niche research for you, one such software program that I am aware of is Micro Niche Finder and in all honesty I don’t have a clue how it’s algorithm works but it is capable of sourcing out several Micro Niches from a simple phrase that you put in to the tool , a micro niche is a extremely targeted niche within a larger niche
a good example would be something like “winter sports” and a medium broad niche would be the obvious sports such a snow shoeing skating, snowboarding and a Micro niche would be something like “lange figure skates” and that’s the kind of Micro niche that the system will explore , it really is an incredible time saver.
There are also lots of free niche tools that that you can use my favorite of which is Google’s own keywords tool, the what I don’t like is that it requires a lot more brainstorming on your part versus that of Micro Niche Finder, however, you should take advantage of it
Another thing I want to mention is the fact that micro niches are usually longtail key phrases that are a lot easier to rank for in the organic search results as well as the paid results due to the minimum amount of competition and therefore makes it much easier for you to break into those markets.
Gain further information on Micro Niche Finder or on another fantastic tool called Keyword Research Pro you can also check out my Rich Jerk review site for further reviews on some other great products.