Have you ever struggled to come up with a good idea for a beauty salon promotions? Does it sometimes seem like the days, weeks and months pass by in a flash and before you know it another years has gone, you look back and haven’t achieved all you wanted to? Fortunately, it’s a simple challenge to solve. It can be as simple as an A4 piece of paper arranged in 12 columns with a few notes or post-its… What am I talking about?
You should NEVER, ever be in need of a good reason for a promotion. There are just too many good reason to run a promotion. One of the key ingredients to a successful hair salon promotions campaign is this: “Entering the Conversation In Your Prospects/Clients Mind”
What do I mean? Well, everyday, we all have things which are at the top of our consciousness. That might be what’s happening in the news (an interest rate cut, Jade Goody, Ashley Cole, Red Nose Day), something like the School Holidays, Christmas, Easter or whatever.
If you enter into the conversation in people’s minds they will be infinitely more receptive to your messages. You will be talking about a topic they are already thinking about. And that means they are much, much, much more likely to sit up and listen to you… The easiest way to get things lined up and ready is to create yourself a Beauty Salon Marketing Calender!
Yep, a calender which you draw up at the start of each year which shows important dates and what promotions you will run for those dates. It’s essential you WRITE THIS DOWN. Otherwise your chances of sticking to it are about as high as me doing the 100m faster than Usain Bolt – I mean – I can run but come on…
There are some ‘tricks’ to making it actually work. But in essence just taking the time to write what salon promotions you will run and when will magically make more happen than you’ve ever seen before…
Here are 19 Great Reasons for a Salon/Spa Promotion
* New Years Day…
* Shrove Tuesday
* Valentines Day
* St Patrick’s Day
* Mother Day
* British Summer Time
* April Fools Day
* St Georges Day
* May Day
* Fathers Day
* Longest Day of the Year
* End of Summer Time
* Bonfire Night
* Remembrance Day
* Christmas Day
* Boxing Day
* New Years Eve
Each and every one of those has an EASY link to your salon or spa. You should NEVER be at a loss for a reason for a promotion. And if you even did HALF of those… You’d be WAY ahead of your competition. Get a calender, get planning.
p.s. Click on any of the links in this article and come see me for more beauty salon promotion ideas for free.