Some words about Bullrun Rally:
Each year up to a 100 cars, driven by celebrities and individuals from around the world, embark on an epic seven-day rolling road-trip, partying in a different city every night.
And, of course, sticking to social norms these days in the entertainment biz, the Bullrun will also be a reality TV show on MTV later this year where 12 teams will compete for a grand prize of $200k.
Kim Kardashian start Bullrun Rally 2009 in NYC today. See more pictures below: