The importance of search engine optimization should never be overlooked if you want to improve traffic & the readership of your blog, especially if the blog’s supporting your online business marketing efforts. Definitely, you’d want your blog to be discovered when certain keywords or keyphrases pertaining to your industry are used to search for information.
So, why do you want attention for your blog? Have you forgotten that more targeted traffic can mean more chances of earning, either through getting more leads for your business, getting more people to sign up on referral programs you’re a part of, or getting clicks on your pay per click ads?
So, these are some tricks that will help you to get more SEO-traffic:
1. Use long and tail keywords:
First of all long tail keywords are sets of words typed in by search engine users when they look for certain information. There a lot of tools can be used to track long tail keywords. I use for example Google Analytics with Google Ad Manager for my site.
Take note of these long tail keywords and mention these keyphrases every now and then to keep your search engine placement for these keywords sturdy. Or if you can, write comprehensive blog posts for the keyphrases that your blog was found through if they are relevant to your theme but you don’t have any noteworthy information about them.
2. Link building:
The second important thing is link building. It’s one of the most popular way to get more search engine traffic. And this can be done in a wide variety of ways, you can keep on writing linkworthy posts which are usually how-to’s, writing strong opinions that deserve conversations, post unbeatable 101 lists, tips, or how-to’s of almost anything imaginable AND useful AND relevant to your blog. You can do quick links blog posts every now and then highlighting links to posts from other blogs that have topics relevant to your blog’s theme.
3. Optimizing Images:
Aside from making your blog visually appealing, images can also be used to help in your SEO efforts. Here are a few tricks on how to optimize your images:
– if you are using WP maximize the title tag feature when you upload images. Keyword suggestion tools can also help you what descriptive keywords to use in labeling your images;
– don’t upload images that are too large that it becomes a drag to download your blog page which has them. It will annoy readers;
– use only your own custom images;
I think these SEO tips will help you in making your blog more attractive for search engines.