In this article I try to explain what is alexa dot com and its rank.

Alexa.com is a subsidiary of Amazon.com and this is a website which provides information on traffic for websites. The Alexa rank is measured according to the amount of users who’ve visited the website with the Alexa toolbar installed.

Alexa’s definition of the Alexa Traffic Rank:The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)

See below an extensive list of 10 ways you can use to increase your Alexa Rank dramatically in a few weeks:1

1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog index page as your homepage. This is the most important way to increase Alexa Rank.
2. Put up an Alexa rank widget on your home webpage (get your alexa toolbar here). I’ll do this in a few days.
3. Encourage others to use the Alexa Toolbar. This includes friends, webmasters as well as blog readers. Be sure to link to Alexa’s full explanation of their toolbar and tracking system so your readers know what installing the toolbar or extension entails.
4. Are you a student? Or maybe you work in an Office or own a company? Get the Alexa Toolbar installed on all computers and set your website as the homepage for all browsers.
5. Write about Alexa or Alexa Toolbar (like I do it). Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll link to you and send you targeted traffic (i.e. visitors with the Alexa Toolbar already installed). This gradually has effects on your Alexa ranking.
6. Write content that is related to webmasters. This can fall in the category of domain names and Search Engine Optimization (SEO), two fields in which most webmasters will have the Alexa toolbar installed. Promote your content on social networking websites and webmaster forums.
7. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.theblogismine.com . Replace TheBlogISMine.com with the URL for your website. Or use a special wordpress plugin for redirect from alexa (just type “wp plugin redirect alexa” in google).
8. Make “Digg It” or “Stumble It”. This usually brings massive numbers of visitors to your website and the sheer amount will have a positive impact on your Alexa Rank.
9. Buy banners and links for traffic from webmaster forums and websites. A prominent and well displayed ad will drive lots of webmaster traffic to your website, which can significantly boost your alexa rank.
10. Try Alexa auto-surfs sites. (just type “alexa auto-surfs sites” in google).

p.s. If you want to increase your alexa rank dramatically you must do all these steps.