25 Search Engine Ranking Factors

“What are the most important search engine ranking factors?” – I ask myself sometimes. What do you think are the most important factors which decide the ranking of the website in the search engine ranking?

These are some of the factors which can help gain your website a better ranking. Just make sure that you haven’t missed any of them. This is the list of 25 the most important search engine ranking factors. These is the list which came to my mind right now. I may have missed on some of them. If you know of any and can add to the list, please comment it. I will add it in the list.

25 Search Engine Ranking Factors:

1. Quality (PR) of the backlinks;

2. Anchor text used for the backlinks;

3. Pagerank of the site;

4. Keywords in the title of the page;

5. Keywords in the headings of the page (h1, h2, h3, etc.);

6.  Number of total links on the page which is linking to your site;

7. Quality of the content;

8. Age of the domain;

9. Keywords in the description meta tag;

10. Keywords in the keywords meta tag;

11. Uniqueness of title, description and keywords with other pages of the site;

12. How often the site is updated;

13. Duplicate content from other sources (negative effect);

14. Linking to bad sites (negative effect);

15. Backlinks from DMOZ.com and Yahoo directory are considered quite valuable;

16. How many people come back from the site to the search engine after searching for the keyword;

17. Website navigation and accessibility;

18.  Outgoing links;

19.  Keywords in domain name;

20. Keywords in alt field for the images;

21. Availability of the server (those 99.99% uptime things);

22. Number of pages in the site;

23. Number of internal page links on your pages;

24. Age of the page.