So… Creative’s Inc. is still in business and pumping out yet another variation of its Zen media player.
The Zen MX features the same played design that Creative’s been pushing since 2007 including a 2.5-inch, 320 x 240 pixel display, and SDHC expansion. However, as Creative’s new low-end Zen, the MX is stripped of all but its most basic codecs — MP3, DRM’d WMA, JPG pics, Audible 4, and Creative’s own CMV video format are all that remain. The result is 8GB and 16GB Zen MX players hitting Japan on May 5th for $102 and $144, respectively. Oh, and Creative Inc. also cut the price of its 32GB/16GB/8GB Zen X-Fi players.
A move that would usually indicate an attempt to clear out inventory as the company prepares for a new flag-ship product. However, given the global economic situation (I mean financial crisis) and Creative’s own internal meltdown, let’s just say that we’re not too hopeful.